Legit Score is calculated using verified Instagram data.

The score evaluates:

• Audience Quality — Reach efficiency and activity signals.
• Engagement Quality — Weighted post interaction rates (likes, comments, saves, shares).
• Influence Actions — Buying intent and link/profile clicks.
• Consistency — Regular publishing and story posting intervals.
• Growth Momentum — Sustainable follower and reach trends.
• Audience Relevance — Dynamic matches for campaigns.
• Authenticity — Penalty-based checks for spikes or anomalies.

Raw Instagram analytics remain private.

Legit Score provides a standardized creator rating that helps brands compare creators fairly regardless of follower count.